Pharma and Generation Z

Episode 048 | 10 SEPTEMBER 2019

Pharma and Generation Z

In this episode, Sen Boyaci and Kirstie Turner discuss the increasingly influential Generation Z. They firstly analyse the unique characteristics of this population before looking at the methods pharma can use to engage them most effectively.

Spotify | Apple | Acast

Download MP3 (mp3, 08:25 mins)